Audi: Sunday Drive/Unnecessary Cameras

Interactive Web Film

Sunday drives are a lot less leisurely in a town where everyone drives an Audi Allroad. (Legal didn't like this idea.)

We used Youtube annotations on this film as easter eggs that linked to an unnecessary amount of different camera angles (see below). Allowing users to select multiple views in a "Choose Your Own Adventure" style made the film feel endless, while poking fun at the overuse of GoPros in today's car videos. (Legal really didn't like this idea.)

Role: Concept, Copy

Press

These screen recordings show how users could jump from camera to camera on Youtube:

Agency: MUH-TAY-ZIK | HOF-FER

ECD: John Matejczyk

CD: Guy Lemberg, Adam Ledbury

AD: Gideon Gillard